Violet Office

A new brand and platform for collaboration coming from yours truly. Quality, sustainability, and character. Coming in 2023.

Violet Office has been working with the brand design teams at Rivian. Creating a brand that prioritizes our planet’s long-term survival.

Launch campaign for Astral Labs Voyager 001-A, a 3D printed mule style shoe. We collaborated with FVV.AGENCY to tell it's celestial origin story. 3D spacial artifacts, moonscapes, live action and archival footage.

Apple Music features hundreds of hand curated playlists spanning the genres. We created eight unique animated artworks for featured playlists. Taking inspiration from the music, artists and regions; we worked closely with the Apple Music team to visualize the core expression of each playlist and speak to its audience. Each artwork was adapted to work across Apple's multiple platforms. Release is ongoing.

Conceived by K Allado-McDowell, Song of the Ambassadors re-imagines opera as a musical ritual producing scientific understanding about the effects of music on the body and mind. We developed the visual identity working closely with K Allado-McDowell. The Opera, a work in progress, was previewed at Lincoln Center October 25th, 2022.

Book design for 2 new titles by Irene Silt, published by Deluge Books. Irene Silt writes about power, anti-work feeling, joy, and deviance. Their essays and poems have been published in Mask Magazine, ANTIGRAVITY, Spoil, LESTE, Trou Noir, Poiesis Journal and in the Tripwire pamphlet series. They live in New York.

Interspecies Future marks the beginning of a multi-decade civilisational journey in advancing new rights and opportunities for nonhuman life on Earth, made possible by the emergence of planetary-scale computing.

We worked closely with writers K Allado-McDowell and Jonathan Ledgard in designing the visual identity for Interspecies Future. This work coincided with ISF's first symposium held in Berlin and co-hosted by the Museum für Naturkunde and LAS, a Berlin based art foundation.

BOAR is a site-specific robotic performance by artist Federico Díaz and novelist and technologist J. M. Ledgard as part of the 12th Berlin Biennale for Contemporary Art. Violet Office worked with the Light Art Space and the artist to develop the book and promotional material accompanying the performance.

Time & Materials, in Bellingham Washington, serves up local beers and food while building community through weekly and monthly events. We developed the brand identity as a kit of parts that can evolve and adapt to T&M's role in the community.

A collection of 720 unique three-dimensional knots, metaphysically activated and created with elements of chaos. KNOTS are a new experiment in literary Web 3. Powered by the Ethereum blockchain, a portion of each sale supports queer, trans, experimental and otherwise undersupported publishing projects via Deluge Books.

Violet Office designed and developed the generative interactive visuals, as well as the branding and digital presence.

Instead of just making ads about creativity, Vans helps artists bring their ideas to life. We worked with Vans to design and implement this global campaign. We created a multi-language graphic package that was used by a small team of video editors around the globe.

MasterClass is a streaming platform that makes it possible for anyone to watch or listen to hundreds of video lessons taught by 150+ of the world’s best.

We partnered with Special Order to design and develop a unique MasterClass for world-class olympian, Joan Benoit Samuelson. The entire process covered everything from the graphic look and feel of the class to the production of the graphics package.

We worked with Contrast Films and The Weeknd's team in creating 12 lyric videos for his album Dawn FM. We developed a typographic and motion system that built on the visual language of the album.

Huue is a biotechnology company that creates sustainable dyes for manufacturing products. Their first dye is a bio-synthetic indigo for the denim industry. We developed their brand identity, website and social media presence.

MasterClass is a streaming platform that makes it possible for anyone to watch or listen to hundreds of video lessons taught by 150+ of the world’s best.

We partnered with Special Order to create and develop a unique MasterClass for pop icon, Ringo Starr. The entire process covered everything from the graphic look and feel of the class to the production of the graphics package.

Founded in 2018 with the principle to provide artists the insight to advance their careers, Y2K Group focuses on contemporary art in all media. Taking inspiration from the name, Y2K Group identity and website is an appreciation of a simpler time of pixels and 32bits. We created their brand identity, web design and development.

As Covid-19 stalled live events and concerts dried up, Genius was seeking alternative ways to connect artists to their audience. They approached us to develop the brand identity and product design for a new event platform called Genius Live. Working as an extension of their team we helped conceptualize new ways for viewers and artists to interact. We worked with Genius' engineering team to bring the vision to life. The digital event series featured performances by Wiz Khalifa, Ty Dolla $ign, and more, garnering 80k average total viewers per show.

UNSTUCK is an initiative to create job opportunities for refugees. Getting back to work is the first step to rebuilding lives for the 30 million people forced to flee their homes. UNSTUCK joins forces with leading brands to generate jobs for refugees worldwide. When a brand joins the UNSTUCK family they commit to hire refugees in full time jobs throughout their supply chain.

We worked with the CEO of Chobani, Hamdi Ulukaya and Creative Director Lisa Smith, on brand positioning and visual identity. We helped bring this new creative vision to market and establish their social media, digital and in store presence.

No preachiness or jargon. Prism is a wellness resource built on the belief that your health is intertwined with the health of your community and the planet. The prism team brings together the voices of experts from different fields combined with original illustration and photography in a time based email newsletter. We developed their brand identity and website.

We were tasked with creating a website for Pilgrim Surf + Supply that could parallel the experience of their Brooklyn storefront. In addition to increasing online sales the website functions as a platform for interviews, radio mixes, and news.

MUSIC. ART. FASHION. FORWARD. Maff is a video streaming platform showcasing quality content of creatives from around the world. We developed a new brand identity and web experience. The goal was to make the platform and the content link more seamlessly, we want MAFF to be an experience. As MAFF moves into original content the visual identity is being expanded upon with a range of different artist's and designers bringing their own unique expression across the content.

FNA Architecture is a Brooklyn based architectural studio that specializes in passive homes and public/civically driven projects. As a reflection of the diversity of their work, the website produces a feed of information including case studies, work in progress snapshots, news updates, and educational posts.

Visual identity, web design, and development for photographer and director Brooke Nipar. She needed a site that would elevate her video and photo work, while still being easily searchable based on category. We allude to the vernacular of photography with negative menu overlays and the use of blur and focus to highlight content.

MLCommons is an open engineering consortium with a mission to benefit society by accelerating innovation in machine learning. We designed and developed their identity and website.

Collapsing the divide between conceptual literary work and bingeable pulp, Deluge makes advanced books that are fun to read.

Deluge was started by Emily Segal, Cyrus Dunham and Hannah Baer in 2020. Violet worked with Emily on crafting the brand identity, web and book designs.

BeZero Carbon is a global ratings agency that assesses carbon efficacy for the voluntary carbon market. We designed and developed their identity and launch website.

Genius Home Studio is a multi-part program virtually pairing aspiring and established artists like Mike WILL Made-It, Offset and DviousMindz to create and collaborate on original songs.

We were asked by Genius to create the brand identity, DAW interface and web design. We worked closely with their engineering and content team on implementation.

Violet Office conceived Good Glyphs NO. 1 as a fundraising platform and dingbat font created by 32 designers from around the world. Conceived during the peak of the COVID19 pandemic, Good Glyphs is a small way for us to give back, raise money, and spread good vibes. Good Glyphs is more than a set of icons, these tiny artworks are here for you to collect, love, and use. Licensed under SIL Open Font License v1.1. Donate any amount and you’ll be able to download the font file immediately. All proceeds are being donated to Doctors Without Borders.

Longtime friend and collaborator Oliver Shaw tapped us to create a custom typeface for his latest installment of Catalogue & Friends, a group art show, zine and capsule collection for Saturdays NYC.

Nike By You Workshop is a platform that gives creative people a bold new way to tell their stories — on a pair of Nike sneakers. For each drop, Nike invites a group of designers to explore a theme by customizing some of Nike’s most iconic shoes. For every pair of shoes sold, the guest designer earns a portion of the sales.

We were asked by Nike to create workshop’s brand identity. We wanted to create a system that uses the vernacular of the design process and the immediacy of pen to paper.

Developed as our in-house typeface for all Violet Office communication, including this very website. We liked it so much we expanded the character set and offered it free to the world.

NUVIA was founded on the promise of reimagining silicon design for high-performance computing environments. The company was founded by John Bruno, Manu Gulati and Gerard Williams III, who have collectively driven system engineering and silicon design for more than 20 chips, with more than 100 patents granted to date.

The brand identity is anchored by a mark that captures speed and movement, somewhere between a soaring bird and a supersonic jet. The mark is designed to function in the smallest of applications; etched on to the face of a chip.

Clue is an app that analyzes you'r fleet’s telematics data and figures out what’s important, sending key recommendations direct to your phone.

We were brought in early in the companies development to help develop the brand strategy, naming, and brand identity. The challenge was to create a brand that felt at home on a construction site and on your phone.

Custom sneakers designed by 37 creators from across the U.S. give thanks to the people, moments, movements and ideas that shifted the way they see the world.

Nike By You hired Violet Office to design and produce assets for the Give Thanks campaign. The hand drawn script and highlight shapes reference handwritten letters. We think of storytelling as something deeply personal and see handwriting as a visualization of an individual’s experience.

Genius partnered with Acura for Precision Crafted Performances, a series of live showcases spotlighting emerging artists for tastemakers, influencers, and the music cognoscenti.

The campaign and event visual system is built around a series of evolving shapes that reference early scientific sound visualizations, created by vibrating sand at different frequencies. The resulting shapes are striking and have the energy that the artists in this series embody.

Genius IQBBQ is an annual free end of summer celebration that Genius puts on for the community. Each IQBBQ features intimate performances by various artists, including legends and new faces. We created a series of motion designs that played behind each artist as they performed their set.

Created for direct to consumer brand Buffy, Soft–Space is an editorial platform about harnessing our imaginations to answer some of the world’s most complicated problems, and generally, make our lives better.

We partnered with Buffy from concept, design and development to launch.

Joyn is the largest live-streaming and on-demand TV service in Germany with over 30 million app downloads and 4 million unique users per month. Working with the Joyn team we helped develop their name and created their brand identity.

Nemesis is an alternative design and strategy consultancy founded in 2017 by Emily Segal and Martti Kalliala, with nodes in Berlin, Los Angeles and Helsinki. In addition to client work, Nemesis produces self-initiated, multi-disciplinary research on fashion, subculture, urbanism, technology, design, speed, language, and death.

Working closely with founders Emily Segal and Martti Kallial we developed a brand identity that could work for a massive corporation or become the masthead for a niche fashion magazine.

Great knitwear has a timeless quality, a classic sweater will always be in style. With that in mind our challenge was to create a brand identity that truly feels like an extension of the product, not just a label. Something that will feel classic twenty years from now when you pull it off the shelf or come across it in a vintage store.

Violet partnered with Wolff Olins on a global rebrand for Uber. We helped develop the visual identity and create a comprehensive motion system that ties all brand elements together. We worked with Uber’s design and product teams to bring this new system to life.

Away started by selling the perfect suitcase for far less than premium luggage brands by selling direct-to-consumer. As their offering has grown Away partnered with Violet Office to design a campaign highlighting their new collection. We created a microsite highlighting the range of products and multitude of ways they can be worn together.

Parisian luxury fashion brand Longchamp approached Violet Office to create a campaign celebrating the opening of their newest flagship store on 5th Avenue. From Paris to NYC, we wanted to illustrate the journey of the brand and celebrate the iconic architecture of their new home.

We worked with the Annie Clark and her creative team to create this visual video for the for the digital release of St. Vincent’s “New York” remix by DJDS.

Using the “big apple” as the classic symbol of NYC, we wanted to show how something you love can morph, degrade, and then renew itself over time. Sometimes being in multiple states at once.

This is your brain on Air. Working closely with Nike and Something Special Studios, we developed videos for an immersive video installation at the NYC pop-up.

We partnered with RBMA on a year long overhaul of their motion toolkits used across all properties. We created comprehensive graphic packages in nearly every imaginable format to create a cohesive brand presence no matter the platform. This graphic package could be customized for the academy, radio or master brand. In addition to this we worked on one-off series, ads and on stage visuals.

Genius is the world’s biggest source of song lyrics and musical knowledge. As part of their year-end retrospective of the music that mattered most, we created a collection of apparel inspired by some of 2017’s most memorable lyrics.

Violet Office was asked by Airbnb to expand the Samara visual identity as a lead into their first public facing project, Backyard. Samara was looking for new ways to tell stories and draw connections between people and place. Currently this work is under NDA.

samara.com

Nike launches "TEN ICONS RECONSTRUCTED," a celebration of iconic NIKE, INC footwear classics in collaborations with designer Virgil Abloh "OFF WHITE." For the three day launch event, "OFF CAMPUS" we worked with Nike art director Thomas Pregiato and Hotel Creative with oversight from Virgil Abloh on a series of multimedia installations and animations.

For DJ Envy's producer debut he teamed up with New Jersey native Fetty Wap. We took inspiration from Envy's heavy production and mixed instrumentals. We created a library of hundreds of 3D and 2D graphics along with a catalog of generic and programmed effects. We systematically layered these elements creating an animated collage for each verse.

The 1997 Collection by Genius is inspired by musical moments from one of the most iconic years in music history. We partnered with Genius to design and produce this next level brand swag.

Vevo is a premiere music platform that is home to the world’s best music video content. Vevo produces 25 billion views every month and an incredible 1.5 billion hours viewed per month. We partnered with Vevo on their global re-brand with one big goal, to create a flexible identity that allows the artist and their music to shine. 7+ years later the brand still goes strong with the iconic Vevo logo popping up across the web.

Genius Verified is a song’s lyrics and meaning, straight from the artist. We developed the series visual identity and motion graphic package. Our goal was to create a system that reflected the annotated song lyrics from genius.com. Verified has become one of the essential stops for up and coming and established artist's alike. The yellow background and graphic treatment has been emulated across the web with snippets popping up across mainstream media.

We worked with the MoMA internal design team to create a citywide campaign for “Henri Matisse: The Cut-Outs”. This was the largest and most extensive presentation of the cut-outs. The exhibition had the third highest attendance of any exhibit in MoMA’s history.

Mood is a skateboard company founded in 2012 by Calvin Waterman (partner at Violet Office) and Grandison Taber. Driven by artist collaborations and a totally open design format, Mood is a constant evolution, with no two seasons alike. Violet Office developed the identity and oversees all product design and production.

2-HB is a public art installation using defunct billboards in downtown Providence, RI. At the time the city was re-routing interstate 95 to the edge of the city, leaving a trail of infrastructure behind. This would ultimately bring massive change to the flow of the city but at the time felt never ending. Working with two identical billboards a few blocks apart, our goal was to reconnect this space and make light of the construction headache. The pencil became the perfect visual metaphor of the process happening below. The image lines up across the landscape from a sidewalk blocks away.