Uber, Movement

ignites opportunity

Description +

Uber’s global brand overhaul came at pivotal moment for the company; with new leadership on the horizon and an upcoming IPO there was need for major change both in and out. With a renewed commitment to safety and a requirement of extreme legibility across all markets, the brand identity is built around a unique set of tools and rules that provide autonomy as the business grows up.

Uber’s new brand launched in 2018 ahead of its $82 billion IPO. Five years later the identity is still going strong and Uber continue’s it’s commitment to safety and putting people first.

Violet partnered with Wolff Olins on Uber's global rebrand, from pitch to launch. We helped develop the visual identity and create a comprehensive motion system that ties all brand elements together. We worked with Uber’s design and product teams to bring this new system to life.

Services


Branding, Motion Design

Year


2018

Credits


Design & Animation: Draeger Gillespie

Wolff Olins
Creative Director: Forest Young
Type Design: Jeremy Mickel
Design Director: Matt Delbridge
Senior Designer: Taylor Simpson

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