Movement ignites opportunity
Violet partnered with Wolff Olins on a global rebrand for Uber. We helped develop the visual identity and create a comprehensive motion system that ties all brand elements together. We worked across Uber’s design and product teams to bring this new system to life. Typeface by MCKL Type.
We helped develop a design system that is easy to implement and adapt to content. Through animation the “U” frame becomes a robust tool that creates new storytelling opportunities.
Uber needed a super simple typography system the could work across markets and languages. In digital applications this paired back system comes to life through motion, finding ways to be expressive and playful while allowing the clarity of the messaging to shine through.