You take care of business, Clue takes care of your fleet

Description +

Heavy construction equipment is wildly expensive, not only to own, but to run and maintain. Clue is an app that analyzes your fleet’s telematics data and figures out what’s important, sending key recommendations direct to your phone. This helps prevent wasteful idle time, and keep up with critical maintenance.

We were brought in early in the companies development to help develop the brand strategy, naming, and brand identity. The challenge was to create a brand that felt at home on a construction site and on your phone.

Services


Branding, Web Design

Year


2019

For the mark we looked to industrial forms and machined metal. Faceted edges and precise angles add balance and lightness to the more brutalist forms.

2

System

3

website

Index