You take care of business, Clue takes care of your fleet
Heavy construction equipment is wildly expensive, not only to own, but to run and maintain. Clue is an app that analyzes your fleet’s telematics data and figures out what’s important, sending key recommendations direct to your phone. This helps prevent wasteful idle time, and keep up with critical maintenance.
We were brought in early in the companies development to help develop the brand strategy, naming, and brand identity. The challenge was to create a brand that felt at home on a construction site and on your phone.
For the mark we looked to industrial forms and machined metal. Faceted edges and precise angles add balance and lightness to the more brutalist forms.
Huue is a biotechnology company that creates sustainable dyes for manufacturing products. Their first dye is a bio-synthetic indigo for the denim industry. We developed their brand identity, website and social media presence.
Violet partnered with Wolff Olins on a global rebrand for Uber. We helped develop the visual identity and create a comprehensive motion system that ties all brand elements together. We worked with Uber’s design and product teams to bring this new system to life.
Design & Animation: Draeger Gillespie
Violet Office has been working with the brand design teams at Rivian. Creating a brand that prioritizes our planet’s long-term survival.
Rivian brand design team