4 cities, 8 emerging artists & supercars
Genius partnered with Acura for Precision Crafted Performances, a series of live showcases spotlighting emerging artists for tastemakers, influencers, and the music cognoscenti. Genius uses their proprietary Music IQ data to curate the artists who perform at each event.
The campaign and event visual system is built around a series of evolving shapes that reference early scientific sound visualizations, created by vibrating sand at different frequencies. The resulting shapes are striking and have the energy that the artists in this series embody.