Nike Air Max Day 2018 Video Installations
This is your brain on Air. Working closely with Nike and Something Special Studios, we developed videos for an immersive video installation at the NYC pop-up.
We used particle simulations, atmospheric footage, and 3d compositing to give the viewer an abstracted glimpse into the creative process behind Air Max.
Nike By You Workshop is a platform that gives creative people a bold new way to tell their stories — on a pair of Nike sneakers. For each drop, Nike invites a group of designers to explore a theme by customizing some of Nike’s most iconic shoes. For every pair of shoes sold, the guest designer earns a portion of the sales.
We were asked by Nike to create workshop’s brand identity. We wanted to create a system that uses the vernacular of the design process and the immediacy of pen to paper.
Senior Brand Director: Les Green
Custom sneakers designed by 37 creators from across the U.S. give thanks to the people, moments, movements and ideas that shifted the way they see the world.
Nike By You hired Violet Office to design and produce assets for the Give Thanks campaign. The hand drawn script and highlight shapes reference handwritten letters. We think of storytelling as something deeply personal and see handwriting as a visualization of an individual’s experience.
Creative Director: Dan Coe
Nike launches "TEN ICONS RECONSTRUCTED," a celebration of iconic NIKE, INC footwear classics in collaborations with designer Virgil Abloh "OFF WHITE." For the three day launch event, "OFF CAMPUS" we worked with Nike art director Thomas Pregiato and Hotel Creative with oversight from Virgil Abloh on a series of multimedia installations and animations.