37 creators Give
Thanks to ideas that
shift the world
Custom sneakers designed by 37 creators from across the U.S. give thanks to the people, moments, movements and ideas that shifted the way they see the world.
Nike By You hired Violet Office to design and produce assets for the Give Thanks campaign. The hand drawn script and highlight shapes reference handwritten letters. We think of storytelling as something deeply personal and see handwriting as a visualization of an individual’s experience. This work later informed the brand identity for Nike By You Workshop.