Nike By You Workshop is a platform that gives creative people a bold new way to tell their stories — on a pair of Nike sneakers. For each drop, Nike invites a group of designers to explore a theme by customizing some of Nike’s most iconic shoes. For every pair of shoes sold, the guest designer earns a portion of the sales.

We were asked by Nike to create workshop’s brand identity. We wanted to create a system that uses the vernacular of the design process and the immediacy of pen to paper.

This is your brain on Air. Working closely with Nike and Something Special Studios, we developed videos for an immersive video installation at the NYC pop-up.

Nike launches "TEN ICONS RECONSTRUCTED," a celebration of iconic NIKE, INC footwear classics in collaborations with designer Virgil Abloh "OFF WHITE." For the three day launch event, "OFF CAMPUS" we worked with Nike art director Thomas Pregiato and Hotel Creative with oversight from Virgil Abloh on a series of multimedia installations and animations.