Established in 2012 as a skate and apparel brand. Mood is a platform for ideas.
Mood is a skateboard company founded in 2012 by Calvin Waterman (partner at Violet Office) and Grandison Taber. Driven by artist collaborations and a totally open design format, Mood is a constant evolution, with no two seasons alike. Violet Office developed the identity and oversees all product design and production.
Great knitwear has a timeless quality, a classic sweater will always be in style. With that in mind our challenge was to create a brand identity that truly feels like an extension of the product, not just a label. Something that will feel classic twenty years from now when you pull it off the shelf or come across it in a vintage store.
2-HB is a public art installation using defunct billboards in downtown Providence, RI. At the time the city was re-routing interstate 95 to the edge of the city, leaving a trail of infrastructure behind. This would ultimately bring massive change to the flow of the city but at the time felt never ending. Working with two identical billboards a few blocks apart, our goal was to reconnect this space and make light of the construction headache. The pencil became the perfect visual metaphor of the process happening below. The image lines up across the landscape from a sidewalk blocks away.