Nike Inc. c/o Virgil Abloh "OFF CAMPUS"
Nike launches "TEN ICONS RECONSTRUCTED," a celebration of iconic NIKE, INC footwear classics in collaborations with designer Virgil Abloh "OFF WHITE." For the three day launch event, "OFF CAMPUS" we worked with Nike art director Thomas Pregiato and Hotel Creative with oversight from Virgil Abloh on a series of multimedia installations and animations.
Genius partnered with Acura for Precision Crafted Performances, a series of live showcases spotlighting emerging artists for tastemakers, influencers, and the music cognoscenti.
The campaign and event visual system is built around a series of evolving shapes that reference early scientific sound visualizations, created by vibrating sand at different frequencies. The resulting shapes are striking and have the energy that the artists in this series embody.
As Covid-19 stalled live events and concerts dried up, Genius was seeking alternative ways to connect artists to their audience. They approached us to develop the brand identity and product design for a new event platform called Genius Live. Working as an extension of their team we helped conceptualize new ways for viewers and artists to interact. We worked with Genius' engineering team to bring the vision to life. The digital event series featured performances by Wiz Khalifa, Ty Dolla $ign, and more, garnering 80k average total viewers per show.
Nike By You Workshop is a platform that gives creative people a bold new way to tell their stories — on a pair of Nike sneakers. For each drop, Nike invites a group of designers to explore a theme by customizing some of Nike’s most iconic shoes. For every pair of shoes sold, the guest designer earns a portion of the sales.
We were asked by Nike to create workshop’s brand identity. We wanted to create a system that uses the vernacular of the design process and the immediacy of pen to paper.
Senior Brand Director: Les Green
Custom sneakers designed by 37 creators from across the U.S. give thanks to the people, moments, movements and ideas that shifted the way they see the world.
Nike By You hired Violet Office to design and produce assets for the Give Thanks campaign. The hand drawn script and highlight shapes reference handwritten letters. We think of storytelling as something deeply personal and see handwriting as a visualization of an individual’s experience.
Creative Director: Dan Coe