knitwear for all
Tricot’s mission is luxury knitwear for all. The brainchild of entrepreneur Tom Lehman and fashion designer Rémi de Laquintane in response to the oversaturated ‘basics’ market. Tricot brings color, pattern and a little bit of that heritage vibe at the highest quality without breaking the bank.
Great knitwear has a timeless quality, a classic sweater will always be in style. With that in mind our challenge was to create a brand identity that truly feels like an extension of the product, not just a label. Something that will feel classic twenty years from now when you pull it off the shelf or come across it in a vintage store.
The Tricot mark balances it calligraphic qualities with slab serifs and rectilinear corners creating something at once nostalgic and modern.