Tricot paris

knitwear for all

Description +

Tricot’s mission is luxury knitwear for all. The brainchild of entrepreneur Tom Lehman and fashion designer Rémi de Laquintane in response to the oversaturated ‘basics’ market. Tricot brings color, pattern and a little bit of that heritage vibe at the highest quality without breaking the bank.

Great knitwear has a timeless quality, a classic sweater will always be in style. With that in mind our challenge was to create a brand identity that truly feels like an extension of the product, not just a label. Something that will feel classic twenty years from now when you pull it off the shelf or come across it in a vintage store.


Branding, Web Design, Social Media




Creative Director: Rémi de Laquintane
Web Development: Tom Lehman
Photography: Rémi de Laquintane



Case Study
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