As Covid-19 stalled live events and concerts dried up, Genius was seeking alternative ways to connect artists to their audience. They approached us to develop the brand identity and product design for a new event platform called Genius Live. Working as an extension of their team we helped conceptualize new ways for viewers and artists to interact. We worked with Genius' engineering team to bring the vision to life. The digital event series featured performances by Wiz Khalifa, Ty Dolla $ign, and more, garnering 80k average total viewers per show.

Vevo is a premiere music platform that is home to the world’s best music video content. Vevo produces 25 billion views every month and an incredible 1.5 billion hours viewed per month. We partnered with Vevo on their global re-brand with one big goal, to create a flexible identity that allows the artist and their music to shine. 7+ years later the brand still goes strong with the iconic Vevo logo popping up across the web.

MUSIC. ART. FASHION. FORWARD. Maff is a video streaming platform showcasing quality content of creatives from around the world. We developed a new brand identity and web experience. The goal was to make the platform and the content link more seamlessly, we want MAFF to be an experience. As MAFF moves into original content the visual identity is being expanded upon with a range of different artist's and designers bringing their own unique expression across the content.

Genius IQBBQ is an annual free end of summer celebration that Genius puts on for the community. Each IQBBQ features intimate performances by various artists, including legends and new faces. We created a series of motion designs that played behind each artist as they performed their set.

Genius Verified is a song’s lyrics and meaning, straight from the artist. We developed the series visual identity and motion graphic package. Our goal was to create a system that reflected the annotated song lyrics from genius.com. Verified has become one of the essential stops for up and coming and established artist's alike. The yellow background and graphic treatment has been emulated across the web with snippets popping up across mainstream media.

Genius partnered with Acura for Precision Crafted Performances, a series of live showcases spotlighting emerging artists for tastemakers, influencers, and the music cognoscenti.

The campaign and event visual system is built around a series of evolving shapes that reference early scientific sound visualizations, created by vibrating sand at different frequencies. The resulting shapes are striking and have the energy that the artists in this series embody.