Genius is the world’s biggest source of song lyrics and musical knowledge. As part of their year-end retrospective of the music that mattered most, we created a collection of apparel inspired by some of 2017’s most memorable lyrics.

The 1997 Collection by Genius is inspired by musical moments from one of the most iconic years in music history. We partnered with Genius to design and produce this next level brand swag.

Genius Verified is a song’s lyrics and meaning, straight from the artist. We developed the series visual identity and motion graphic package. Our goal was to create a system that reflected the annotated song lyrics from genius.com. Verified has become one of the essential stops for up and coming and established artist's alike. The yellow background and graphic treatment has been emulated across the web with snippets popping up across mainstream media.

Genius Home Studio is a multi-part program virtually pairing aspiring and established artists like Mike WILL Made-It, Offset and DviousMindz to create and collaborate on original songs.

We were asked by Genius to create the brand identity, DAW interface and web design. We worked closely with their engineering and content team on implementation.

Genius IQBBQ is an annual free end of summer celebration that Genius puts on for the community. Each IQBBQ features intimate performances by various artists, including legends and new faces. We created a series of motion designs that played behind each artist as they performed their set.

As Covid-19 stalled live events and concerts dried up, Genius was seeking alternative ways to connect artists to their audience. They approached us to develop the brand identity and product design for a new event platform called Genius Live. Working as an extension of their team we helped conceptualize new ways for viewers and artists to interact. We worked with Genius' engineering team to bring the vision to life. The digital event series featured performances by Wiz Khalifa, Ty Dolla $ign, and more, garnering 80k average total viewers per show.

Genius partnered with Acura for Precision Crafted Performances, a series of live showcases spotlighting emerging artists for tastemakers, influencers, and the music cognoscenti.

The campaign and event visual system is built around a series of evolving shapes that reference early scientific sound visualizations, created by vibrating sand at different frequencies. The resulting shapes are striking and have the energy that the artists in this series embody.