Vevo is a premiere music platform that is home to the world’s best music video content. With over 16 billion views every month their audience is among the biggest in the world. We partnered with Vevo on their global re-brand with one big goal, to create a flexible identity that allows the artist and their music to shine.
We partnered with artists from around the globe to create a library of patterns, each one visualizing a different musical genre. These flexible patterns are used as genre labels across all Vevo platforms in place of symbols or stock imagery.
Vevo produces a range of original content, from 60 second interviews to full blown concert series. We were tasked with re-branding each series while connecting them under a single design strategy.
Vevo Presents is a premiere performance series that unites artists and fans for a one-of-a-kind concert experience in unique settings around the world.
Vevo's LIFT series connects today’s rising stars with audiences around the globe. Viewers learn about each artist’s vision through a mix of live performances and short films.
Time is of the essence on :60 With – Vevo's fast paced interview series. Artists have 60 seconds to answer interview questions in rapid succession.
Highlighting the most buzzed-about videos and album releases – Hot This Week is everything that’s trending as the weekend arrives. It’s a quick recap, and a perfect way for fans to stay on the searing edge of what's Hot This Week.