Vevo is Music Videos

Description +

Vevo is a premiere music platform that is home to the world’s best music video content. Vevo produces 25 billion views every month and an incredible 1.5 billion hours viewed per month. We partnered with Vevo on their global re-brand with one big goal, to create a flexible identity that allows the artist and their music to shine. 7+ years later the brand still goes strong with the iconic Vevo logo popping up across the web.


Branding, Motion Design




Design & Animation: Draeger Gillespie

Creative Direction: Simon Waterfall
VP Marketing: Stacy Moscatelli
Creative Direction: Daniel Dickson



Case Study Certified Classic
Branding, Motion Design

Violet partnered with Wolff Olins on a global rebrand for Uber. We helped develop the visual identity and create a comprehensive motion system that ties all brand elements together. We worked with Uber’s design and product teams to bring this new system to life.

Design & Animation: Draeger Gillespie

Wolff Olins
Creative Director: Forest Young
Type Design: Jeremy Mickel
Design Director: Matt Delbridge
Senior Designer: Taylor Simpson

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Branding, Web Design, Motion Design

MUSIC. ART. FASHION. FORWARD. Maff is a video streaming platform showcasing quality content of creatives from around the world. We developed a new brand identity and web experience. The goal was to make the platform and the content link more seamlessly, we want MAFF to be an experience. As MAFF moves into original content the visual identity is being expanded upon with a range of different artist's and designers bringing their own unique expression across the content.

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Branding, Naming

Joyn is the largest live-streaming and on-demand TV service in Germany with over 30 million app downloads and 4 million unique users per month. Working with the Joyn team we helped develop their name and created their brand identity.

Creative Director: Simon Waterfall
Design Director: Dom Dressler

Genius Home Studio

Case Study
Branding, Web Design

Genius Home Studio is a multi-part program virtually pairing aspiring and established artists like Mike WILL Made-It, Offset and DviousMindz to create and collaborate on original songs.

We were asked by Genius to create the brand identity, DAW interface and web design. We worked closely with their engineering and content team on implementation.

Product Manager: Colby Handy
CTO: Andrew Warner
Engineer: Nishad Trivedi
Design: Deron Millay
Motion Design: Christina Lu
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Red Bull Music Academy

Case Study
Motion Design, Social Media, Event Design

We partnered with RBMA on a year long overhaul of their motion toolkits used across all properties. We created comprehensive graphic packages in nearly every imaginable format to create a cohesive brand presence no matter the platform. This graphic package could be customized for the academy, radio or master brand. In addition to this we worked on one-off series, ads and on stage visuals.

RBMA Creative Director: Justin Thomas Kay
Design & Animation: Draeger Gillespie

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Genius: Verified

Certified Classic
Branding, Motion Design

Genius Verified is a song’s lyrics and meaning, straight from the artist. We developed the series visual identity and motion graphic package. Our goal was to create a system that reflected the annotated song lyrics from Verified has become one of the essential stops for up and coming and established artist's alike. The yellow background and graphic treatment has been emulated across the web with snippets popping up across mainstream media.

Design & Animation: Draeger Gillespie

Production: Genius Video Team

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Apple Music: Playlist Artwork

Art Direction, Motion Design

Apple Music features hundreds of hand curated playlists spanning the genres. We created eight unique animated artworks for featured playlists. Taking inspiration from the music, artists and regions; we worked closely with the Apple Music team to visualize the core expression of each playlist and speak to its audience. Each artwork was adapted to work across Apple's multiple platforms. Release is ongoing.

The Weeknd: Dawn FM

Case Study
Art Direction, Motion Design

We worked with Contrast Films and The Weeknd's team in creating 12 lyric videos for his album Dawn FM. We developed a typographic and motion system that built on the visual language of the album.

Design & Motion: James Tae

Contrast Films
Director: Micah Bickham
EP: La Mar Taylor
EP: Jordy Wax
EP: Ed Walker
Producer: Cole Brian
Producer: Haley Sliger
DP: Chase Smith
Editor: Jeffrey Soffer