Workshop is a community sourced
co-creation program
Nike By You Workshop is a platform that gives creative people a bold new way to tell their stories — on a pair of Nike sneakers. For each drop, Nike invites a group of designers to explore a theme by customizing some of Nike’s most iconic shoes. For every pair of shoes sold, the guest designer earns a portion of the sales.
We were asked by Nike to create workshop’s brand identity. We wanted to create a system that uses the vernacular of the design process and the immediacy of pen to paper.
We iterated the Workshop mark with felt pen on paper, resisting too much refinement on the computer as a way to preserve the irregularity in natural handwriting.
Structured typography locks into a grid while photography, Workshop Script, and highlight marks add elements of the creative process.
Workshop Script was developed by drawing thousands of characters using a felt marker. The final set has a sense confidence and complexity without becoming too perfect.
