360° Video for
St. Vincent’s “New York” remix by DJDS.
This song was written about New York not being the same place without a particular friend, “New York isn't New York without you, love”. But then with the death of David Bowie in 2016, the track became about much more, “I have lost a hero, I have lost a friend”.
We worked with the Annie Clark and her creative team to create this visual video for the for the digital release of St. Vincent’s “New York” remix by DJDS.
Using the “big apple” as the classic symbol of NYC, we wanted to show how something you love can morph, degrade, and then renew itself over time. Sometimes being in multiple states at once.