Paris to NYC, Longchamp lands
on 5th Ave
Parisian luxury fashion brand Longchamp approached Violet Office to create a campaign celebrating the opening of their newest flagship store on 5th Avenue. From Paris to NYC, we wanted to illustrate the journey of the brand and celebrate the iconic architecture of their new home.
We took inspiration from Longchamp’s new facade. The sculptural quality felt almost unreal, we wanted to push this idea by having it assemble in before your eyes. From there the idea of architecture telling the the story of Paris to NYC was a natural progression. The campaign video was in shown Longchamp stores, on fashion news outlets, and on social media. The print campaign ran in major magazines and newspapers across the country.