Translating the most popular lyrics of 2017 into the most popular merch of 2018

Description +

Genius is the world’s biggest source of song lyrics and musical knowledge. As part of their year-end retrospective of the music that mattered most, we created a collection of apparel inspired by some of 2017’s most memorable lyrics.

Services


Product Design, Art Direction

Year


2018

Credits


Producer: Lila Murphy

1

Despacito by Luis Fonsi

“Tú eres el imán y yo soy el metal
Me voy acercando y voy armando el plan
Sólo con pensarlo se acelera el pulso”

2

Slide by Calvin Harris ft. Frank Ocean

“I might
Empty my bank account
And buy that boy with a pipe”

3

XO TOUR Llif3 by Lil Uzi Vert

“Push me to the edge
All my friends are dead”

4

Humble by Kendrick Lamar

“My left stroke just went viral
Right stroke put lil' baby in a spiral”

5

The Weekend by SZA

“You're like 9 to 5, I'm the weekend
Make him lose his mind every weekend
You take Wednesday, Thursday
Then just send him my way
Think I got it covered for the weekend”

Index