Violet partnered with Wolff Olins on a global rebrand for Uber. We helped develop the visual identity and create a comprehensive motion system that ties all brand elements together. We worked with Uber’s design and product teams to bring this new system to life.

MUSIC. ART. FASHION. FORWARD. Maff is a video streaming platform showcasing quality content of creatives from around the world. We developed a new brand identity and web experience. The goal was to make the platform and the content link more seamlessly, we want MAFF to be an experience. As MAFF moves into original content the visual identity is being expanded upon with a range of different artist's and designers bringing their own unique expression across the content.

Joyn is the largest live-streaming and on-demand TV service in Germany with over 30 million app downloads and 4 million unique users per month. Working with the Joyn team we helped develop their name and created their brand identity.

Genius Home Studio is a multi-part program virtually pairing aspiring and established artists like Mike WILL Made-It, Offset and DviousMindz to create and collaborate on original songs.

We were asked by Genius to create the brand identity, DAW interface and web design. We worked closely with their engineering and content team on implementation.

We partnered with RBMA on a year long overhaul of their motion toolkits used across all properties. We created comprehensive graphic packages in nearly every imaginable format to create a cohesive brand presence no matter the platform. This graphic package could be customized for the academy, radio or master brand. In addition to this we worked on one-off series, ads and on stage visuals.

Genius Verified is a song’s lyrics and meaning, straight from the artist. We developed the series visual identity and motion graphic package. Our goal was to create a system that reflected the annotated song lyrics from genius.com. Verified has become one of the essential stops for up and coming and established artist's alike. The yellow background and graphic treatment has been emulated across the web with snippets popping up across mainstream media.

Apple Music features hundreds of hand curated playlists spanning the genres. We created eight unique animated artworks for featured playlists. Taking inspiration from the music, artists and regions; we worked closely with the Apple Music team to visualize the core expression of each playlist and speak to its audience. Each artwork was adapted to work across Apple's multiple platforms. Release is ongoing.

We worked with Contrast Films and The Weeknd's team in creating 12 lyric videos for his album Dawn FM. We developed a typographic and motion system that built on the visual language of the album.